Lolli’s Strategic Acquisition of Slice
This is a notable development for the BitcoinFi space. The New York company Lolli has acquired Slice, a browser extension that lets users earn Bitcoin simply for their everyday browsing. The acquisition, confirmed in a November 3rd announcement, represents a strategic consolidation within the growing Bitcoin rewards ecosystem.
Integration Benefits for Users
The integration combines Lolli’s established retail-focused cashback platform with Slice’s automated browsing rewards system. This unified approach allows users to earn Bitcoin through both online shopping and everyday browsing activities, creating multiple revenue streams for cryptocurrency accumulation.
Connecting to the Thesis Ecosystem
The acquisition strengthens Lolli’s connection to the broader Thesis ecosystem, particularly through integration with Mezo, another Thesis-backed project. This strategic alignment creates a more comprehensive BitcoinFi infrastructure that spans multiple earning and withdrawal channels.
CEO’s Vision for Bitcoin Economy
Matt Luongo, founder and CEO of Thesis, described the acquisition as a natural progression in building a circular Bitcoin economy. “The integration will allow users already earning on Lolli to ‘double down’ on their rewards potential by browsing online,” Luongo stated in the press release.
Shifting from Passive to Active Bitcoin Ownership
Luongo emphasized that this move signals a broader industry shift from passive Bitcoin holding to active on-chain utility. The integration represents Thesis’s long-term commitment to building a sustainable financial stack on Bitcoin, moving beyond simple accumulation to practical ecosystem participation.
BitcoinFi’s Growing Market Momentum
Lolli’s expansion comes at a pivotal moment for the BitcoinFi sector. Recent data from Maestro’s H1 2025 report confirms the ecosystem has surpassed the $10 billion mark in total value locked, indicating significant market maturation and investor confidence.
Lolli’s Established Track Record
Founded in 2018, Lolli has pioneered the model of turning everyday activities into Bitcoin accumulation opportunities. The platform has built an extensive network of over 50,000 merchants and has guided more than 600,000 users through their first steps in cryptocurrency acquisition via shopping and mobile gaming rewards.
This strategic acquisition positions Lolli at the forefront of the rapidly evolving BitcoinFi landscape, combining traditional retail rewards with innovative browsing incentives to create a more comprehensive Bitcoin earning ecosystem.
